An increased reliance on labelling

As a result of Natasha’s Law, people with allergies are now relying on improved label information. For example, Jessie Flaum, who has life-threatening allergies, revealed: "Clear and honest labelling means I no longer live with the constant fear that the packaged food is hiding something dangerous." (BBC)

With so many people now relying on accurate allergen labelling, caterers and food businesses need to ensure their labels are clear and compliant.

What’s Natasha’s Law? A quick reminder 

Natasha's Law requires that if you offer food or drink pre-packaged for direct sale (PPDS), then you need to include full ingredient declarations on pack with allergens highlighted in bold. 

The law requires the full ingredients declarations on pack in QUID order (the percentage order from largest to smallest) with any of the 14 major allergens marked in bold:

●    Cereals containing gluten
●    Crustaceans
●    Eggs
●    Fish
●    Peanuts
●    Soybeans
●    Milk
●    Nuts (almonds, hazelnuts, walnuts, cashews, pecans, Brazil nuts, pistachios, macadamia nuts)
●    Celery
●    Mustard
●    Sesame seeds
●    Sulphur dioxide and sulphites
●    Lupin
●    Molluscs

Do you need detailed guidance on label requirements? Check out our recommendations for what should be included on a compliant label. 

Guidance update for non-prepacked food

As of March 2025, the Food Standards Agency (FSA) introduced new best-practice guidance. It stated that providers of non-prepacked products should also make consumers aware of the presence of any allergens in products in writing, as well as verbally. It now sets the expectation that businesses provide written allergen information for non-prepacked food (such as restaurant meals, café treats, or deli items) as well. 

Why getting it right matters

Customers rely on your labels to make safe choices - and even more so post Natasha’s Law. Accurate allergen labelling is not only about following the law, but also about protecting your customers and giving them confidence in your menus.

The challenge for businesses  

We all recognise the importance of Natasha’s Law, but meeting these regulations can feel challenging.

●    Recipe management: You may offer multiple products with varying ingredients, which makes keeping track of every component difficult, especially when recipes or suppliers change.
●    Staff turnover: New team members need thorough training on allergen awareness and labelling requirements. 
●    Human error: Hand-written or manually typed labels are prone to human error. A missed ingredient, a typo, or outdated information can slip through.
●    Add labelling to food packaging: When you change a recipe, every label needs to be updated immediately. Coordinating this across multiple sites or busy service periods adds another layer of complexity.

How LabelLogic Live helps you get it right - every time

We understand that consistent, accurate labelling is both a legal requirement and a responsibility to your customers. Our labelling software, LabelLogic Live is designed specifically to help businesses of all sizes maintain compliant, reliable allergen labelling.

●    Accuracy: LabelLogic Live highlights allergens in your recipes, ensuring clear, accurate labels each time, reducing human error.
●    Whether you operate one site or many, LabelLogic Live prints consistent, compliant labels, building trust and protecting your brand.
●    Built-In Compliance: Our software includes Natasha's Law templates and requirements built-in, so you don't need to worry about whether your labels meet legal standards. We stay updated with regulatory changes so you can focus on running your business.
●    Automatic changes: update ingredients once in the system for automatic changes across all products and sites.
●    LabelLogic Live grows with your business: allowing you to set permissions that accommodate regional or site-specific differences.
●    Labels tailored for Natasha’s Law: we also offer a range of roomier labels designed to meet the legislation. 

Making allergen labelling simpler

Natasha's Law represents real progress in food safety. Now four years on, the stories from people living with allergies demonstrate the importance of clear and accurate labelling. It's given people more independence, confidence, and the ability to make more informed food choices. 

As a food business, you don’t have to manage this alone. Our food label software, LabelLogic Live, can help your business, from independents to large multi-site operations, maintain the highest standards in allergen labelling and provide your customers with the confidence to grab and go. 

Ready to simplify your allergen labelling? Book a free trial of LabelLogic Live.