‘Less (meat) is more’ initiatives and plant-based dining are gaining ever more momentum, as demonstrated by Veganuary signups which grew a whopping 75% over the past three years (from 2020 to 2023). Therefore, your food offering has never been more likely to include plant-based and vegan options, but when it comes to labelling food as ‘vegan’ or ‘plant-based’ what is the law?