Branding for Cafe Du Van

Having identified a gap in the sandwich van market, successful businessman Mark Reeves. decided to launch a quality food offering to business parks and trading estates with otherwise limited lunchtime options.

It was crucial that the branding highlighted his unique selling points: superior quality and convenience. The branding also had to differentiate the business from its competitors and work across a range of medium, from labels and packaging to van livery.

Glo Creative created a classic yet fresh brand identity in lime green, a colour initially chosen to complement the Ecoco packaging range with Mark later moving over to Planglow’s Gastro collection.

The elegant look, iconic illustration and 'classic cuisine on the go' strap line developed by Glo help differentiate the business from the stereotypical mobile food outlet. The branding has given Cafe Du Van an on-point professional image and helped the business to grow.

The thing I like most is the consistency, everything matches, from the business cards and van to the labels. That’s very important to me as it gives the right impression.

Mark Reeves, Owner, Café Du Van